Wake Up! Creative Marketing

How to Manage Negative Social Media Comments

Social media is an awesome tool, but a lot of people aren’t quite sure how to handle negative social media comments. This can be a tricky thing to navigate, but if handled correctly they can be an amazing way to win over prospects. Take a look at these tips to help you manage your next negative social media interaction brought to us by Digital Giants.

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Email Marketing Trends

Successful marketing strategies encompass a number of outlets to reach consumers, but as of late, studies have shown that more than half of small and midsize businesses are allocating the largest share of their marketing budgets to email marketing.

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Types of Marketing

There are 100 ways to market a business. It can be difficult to choose the appropriate method. Here are some successful strategies you may be missing.

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Top 3 Marketing Trends for 2017

Halloween has come and gone, and as I nurse my severe candy hangover I realized that 2017 is looming right around the corner. Now is the perfect time to start mapping out your marketing plan for the upcoming year. So here are 3 of the top marketing trends for 2017: 1. Video Marketing Video marketing isn’t a new phenomenon – Birchbox, GoPro and Dove are a few of the video marketing masters. But 2017 will see an even greater rise in video marketing and for good reason! Emails that include video have a 200-300% increase in click-throughs, 64% of users are more likely to purchase a product online after watching a video and YouTube reports a 100% rise in video consumption every year. Video allows you to capture your audience’s attention in a way other mediums can’t. You can consolidate a larger amount of information in a shorter period of time and expand your reach to a much larger audience. 2. Personalization People want to feel special and unique. Gone are the days of mass marketing your product to a nameless, faceless group. Segmenting your client base and utilizing tracking tools and customer analytics can help you target specific subsets of.

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Unlocking Your Content Generation in 3 Questions

There seems to be a lot of buzz these days around content generation, but what exactly is content generation in the world of marketing? Simply put, content generation is the creation and sharing of digital content, like articles, images and videos, that informs, educates, or entertains your audience. It has become an integral part of marketing because it allows you to engage your audience in a meaningful way. The Content Marketing Institute spoke with some of the most influential marketers to get their take. According to Amanda Todorovich, content marketing director at Cleveland Clinic, “The focus will be shifting from simply creating ‘more’ content to serving the ‘right’ content; especially personalized content. We have the ability to be – and users now expect – personalized and hyper-relevant content delivered instantly to them wherever they are engaging — social, email, or any channel, for that matter. There is increased pressure to constantly deliver that seamless, engaging experience, and more brands will be stepping up to deliver exactly that.” The key here is the “right content”. People don’t want to be sold to, they want to be educated. Producing quality content is far more important than posting everyday. According to a recent survey by Bop Design, 80% of consumers.

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Choose the Right Social Media Platforms for Your Business

Facebook, Twitter, LinkedIn, Pinterest, Google+, Instagram, Snapchat, Periscope, YouTube – social media is everywhere and as a small business owner it can certainly be overwhelming. You know you need to be on social media, but why and which ones? I happen to have answers for you (and hopefully some sanity), so let’s break it down. Why do you need social media? Your business wouldn’t exist without customers and social media platforms have the potential to put your business in front of billions. As of June 2016, Facebook has 1.6 billion active users, Twitter has 330 million, and LinkedIn and Pinterest boast 100 million active users each. That’s a lot of potential eyes on your company. With numbers like these, you can see why utilizing social media can create some serious bang for your business. Which social media platforms should you use? Statistics portal statista.com lists 21 leading social networks worldwide in 2016. But we’ll stick with the big 5 for the purposes of this article – Facebook, LinkedIn, Twitter, Pinterest, and Instagram. No matter what your business, Facebook and Twitter will always be relevant. If you’re B2B or B2C you can find an audience and a customer base on these platforms. The.

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4 Quick and Easy DIY Marketing Tips to Get Your Business Booming

Marketing is the key to growing your business and expanding your customer base, so here are 4 quick and easy DIY marketing tips to get your business booming! 1. Don’t skimp on your website First impressions are everything and your website is the first place most people will go.  Most people research companies online before deciding whether or not to do business with them. According to HubSpot, 2/3 of people surveyed would rather read something beautifully designed than plain, regardless of the content and 38% of people will leave your website if they don’t like what they see. That’s more than 1/3 of your potential client base, gone.  With sites like WordPress and Four Square you don’t need to spend a fortune on a website designer and a team of techies to put your site together. You can easily be the master of your own domain. 2. Don’t underestimate the power of social media Numbering 77 million strong, Millennials make up 1/4 of our population and wield $1.3 trillion in buying power and they love social media. According to a study by SDL, Millennials check their phones an average of 45 times a day and are 56% more likely to find your brand content on.

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